7 Tips On How To Start a Window
Learning how to start a window cleaning business is not complicated,
but it's also not as simple as walking into Home Depot and buying a
bucket, some towels, and a few squeegees. Sure you might be able to
call yourself a "window cleaner". But will you be successful? So pay
attention to the following 7 steps in order to truly succeed in your
window cleaning business!
1. Image - In order to grow your window cleaning business
properly, you HAVE to create a top quality image. It is essential to
your overall success. Too many window cleaners out there look
In other words, most window cleaners show up to do a window cleaning
estimate w/o looking like a professional. Put yourself in the shoes
of a prospect. Three window cleaners show up to provide them a
window cleaning estimate. Only one of them is in company uniform
(nice looking polo shirt w/logo) and presents a professional
estimate presentation package (references, cover letter, etc.) with
a written estimate. Kind of a no-brainer who the prospect will pick
to clean their windows, right?
I repeatedly won jobs over my
window cleaning competitors by simply doing the above. It's not
hard. And here's the best part...my pricing was usually higher than
the pricing from my competitors. Um...so does having a professional
image work? You bet it does!
2. Market - Drive around your area and do some initial
research on where you can market your window cleaning service. Look
for the subdivisions and neighborhoods where your target market
congregates. My target market consisted of generally higher income
homeowners and retirement communities. Start off with distributing
flyers into these areas. Flyers are inexpensive and generate calls.
You can expect about a 1% return, so don't just put out 100 flyers
and think that you're done. It doesn't work like that.
3. Market...Again and Again! - There are many reasons why some
window cleaners are more successful than others, but one of the
biggest reasons is the fact that successful window cleaners market
their window cleaning services again and again and again. You need
to REPEAT your marketing efforts to the SAME prospects multiple
times. Consistent flyer distributions, postcard mailings, etc. is
what will make your window cleaning customer base grow.
For example, the first time someone sees your flyer, they don't
believe you and what you're saying in the flyer. They're very
skeptical. But the next time they see your flyer, they begin to take
notice. The 3rd time they see your flyer, they subconsciously begin
to trust you even though they still don't know you from a hill of
beans. And that's when they'll call you if they need their windows
cleaned. And it gets better and better each time you market to them.
Yes, you'll get calls in response to the very first flyer
distribution you do, but it won't be as strong as your later
Important Tip: When I first started marketing my window
cleaning services in a particular subdivision, I would do it once
every three or four weeks for the first three months. No exceptions!
At the end of the three months, you'll be well known in these
neighborhoods (the ones you distributed flyers too) and you will
have plenty of jobs lined up.
4. Reliability - When you and a customer agree to a job date
and time, be prompt. This is basic stuff and I shouldn't even have
to mention it, but it's important. And if you're running late, call
the customer. No one likes to wait. So it's a great way to make a
bad impression by being late. If you do it too many times, you'll
see your customer base start dwindling.
This recently happened to one of my
students. He didn't put into practice what I'm always preaching
about as far as being on time or at least calling if you're running
late. It's the unknown that prospects can't stand. So this window
cleaner was running a half hour behind. He was supposed to be at a
prospect's house at 9am on a Saturday to provide a window cleaning
estimate. He got there at 9:30. Because he didn't even so much as
call the prospect to let him know that he was running late, the
prospect thought he wasn't coming and ended up calling another
window cleaner. Lost job. So be reliable!
5. Get Insured - I recently saw a video on youtube where this
window cleaner was actually recommending to other window cleaners
that they shouldn't get insurance. He went on to say that it's too
expensive. That has got to be the dumbest thing I've heard in a long
time. It's too expensive to not have insurance. There is too
much exposure if you don't have insurance, so why risk it?
And also keep in mind that you can charge more if you're fully
insured. So the insurance premiums you pay are actually being paid
for by the extra profits that you'll make. At the end of every
estimate presentation that I gave to a window cleaning prospect, I
said this: Oh by the way <insert their name here>, I'm fully insured
6. Be thorough - There are many window cleaners out there who
refuse to open up the windows when cleaning 'em. In my opinion these
window cleaners are not doing a complete and thorough window
cleaning job. A window cleaning service has to consist of cleaning
everything, not just the glass. I'm talking about tracks, frames,
sills, screens, etc. It makes no sense to have clean glass and leave
everything else dirty, right?
7. Communication - The window cleaning business is a repeat
business. That's what makes this the perfect business. BUT you have
to treat it as such. Don't "forget" about your customers after the
job is done and you've made your money. For example, one of the
things you should do is always send your customers a "thank you" letter after the
job is done.
And another thing that should really be done is the regular sending
of greeting cards to your window cleaning customers. Some window
cleaners may argue that it's too much work. Maybe it is. But every single
time I sent out a bunch of greeting cards to my customers, I walked
away with hundreds and sometimes thousands of dollars of profit over
and above the normal profits that were being generated from
regularly scheduled jobs.
The effort of sending a greeting
card can 1) result in direct jobs/business from customers. Or 2)
perhaps after receiving a greeting card from you, it may jog the
memory banks of some customers who remember that one of their
friends or neighbors need their windows cleaned. Either way you get
a call and make more money. So...is it worth it?
If you want to increase your income, it absolutely is.
So there you have it. The above tips are just the tip of the iceberg
though. No single article can address all the steps necessary to
ensure your success in the window cleaning business, so I recommend
that you read How To Start a Window Cleaning Business for a comprehensive step
by step approach to starting and building a successful window washing business.