Name Drop Your Way To More Customers For Your Window Washing Business...

As everyone knows (or should know), getting customers is the most important ingredient necessary to building a successful window washing business.

So with this said, you need to be looking at any and all opportunities to promote your business. Not every marketing technique works. I've tried a few that just didn't do it for me (I talk about these in a future article).

But name dropping is one marketing technique that will surely grow your window cleaning business.

How it works...

After you get done with the window cleaning job and you're sure that your customer is happy, ask your customer who her neighbors are on either side of her house. She may even expand and provide you with more names, but the key is to just walk away with some names.

You then want to visit the homes of these people and jot down their addresses. Next when you're in your office, mail a simple introductory letter on your company letterhead (if you have some) to each one of the names given to you. The letter should say this:

Dear Mrs. Jones:

This is just a quick note to introduce my company to you. I own Clearview Window Washing Service and I recently had the pleasure of cleaning Mr. and Mrs. Smith's windows in your neighborhood of Haile Plantation. 

I realize that cleaning windows is at the bottom of most people's "to do" list, so help has finally arrived.  Give Mr. and Mrs. Smith a call at 256-555-1111 and I'm sure they'll attest to the quality of the job I did and the care I placed on cleaning their windows.  

Clean windows will make your home sparkle. In addition, I use a special solution that forms a protective barrier on the glass. This prevents minerals like Calcium and Iron to form and cause hard water stains which can make windows look ugly. 

If I may be of service, please don't hesitate to contact me at 352-555-2222. I'll rush over and give you a free "no hassle" written estimate with plenty of additional references who you may contact. 

My schedule is always 4 to 6 weeks backed up, but if you have a special occasion coming up, I can juggle my schedule to accommodate you. 

Have a great day. 

Regards, 

Steve Wright
Clearview Window Washing Service
 
P.S. I am fully insured and bonded for your total peace of mind.

P.P.S. If you'd like to see exactly what type of service I provide, please check out my website at http://www.squeegee.me

That's the letter. Obviously make adjustments and tweak it to fit you. And of course make sure that you get Mrs. Smith's permission to list her phone number in the letter. Reassure Mrs. Smith that she'll rarely get phone calls though. It just doesn't happen. The simple fact that you even list her phone number is enough to make a prospect believe in you.

You can take this name dropping technique one step further and purchase a mailing list for that zip code area (or drive around the neighborhood and write down addresses) where you did Mrs. Smith’s home.

The key is to simply be a name dropper. A prospect's resistance to you or your company will drop if they know that you took care of someone they personally know or at least have heard of within their subdivision.

That's why I believe it's important to mention the subdivision within the letter just in case Mrs. Jones doesn't know Mrs. Smith. Of course they'll probably know each other if they live right next door to one another, but if you expand your reach to other homes in the subdivision, not everyone will know Mrs Smith.  

And there you have it. Name dropping is an ideal way to secure additional window cleaning jobs and grow your base of window cleaning customers all from one neighborhood. So don't just do that one customer today. Reach out and be a "name dropper"!