Will Greeting Cards Really Work In Securing New Customers For Your Window Cleaning Business?

Well I definitely wouldn't be spending my time writing this article if they didn't. :o) So absolutely, without a doubt, greeting cards are an excellent marketing tool to use.

And the amazing thing is very few window washers (or any service business for that matter) incorporate this technique in their business.

Sure...maybe, just maybe, they might send out the traditional Christmas card to their customer list, but looking back over the years, I don't think I've received one single card from any service business that I've ever used.

I'm always talking about how important it is to be raising your hand and letting your window cleaning customers know that you're still around. It creates a level of trust that is unprecedented. And when you've got the trust of your customers, you can literally hop and skip all the way to the bank.

So one of the best ways to be raising your hand is by mailing a simple greeting card to your customers.

Notice that I didn't mention prospects? I personally wouldn't bother with sending cards to prospects although of course you need to follow up with them via phone and perhaps a couple of follow up letters asking for their business, but send greeting cards only to your valued customers.

And I recommend that you don't just mail cards to your customers at the usual time of the year...Christmas.

Be different. I mailed greeting cards on Memorial Day, Veterans Day, Labor Day, President's day, and any other day I could think of, OTHER than Christmas.

How 'bout after the first of the year wishing all your window cleaning customers best wishes and good health in the coming year. Or in the middle of the summer how about sending a card saying "Hey Mr and Mrs. Customer, how's your summer going so far?".

You can generate a tremendous amount of goodwill by incorporating greeting cards into your overall marketing strategy. Your goal with the greeting card is to just be noticed in a different way.

And make sure not to make the whole message about their windows. Remember you want your customers to know that you care about them and not only their windows. It's ok to perhaps insert a P.S. that says something off the cuff like "See ya at your next window cleaning" or "If your friends and neighbors need a good window cleaning, please let 'em know about us".

And then include a business card. If you have business cards with some kind of a caricature (likeness of you) or some other unique logo, all the better. It's that recognition factor you're looking for.

You can find some low cost greeting cards at a place like Dollar General or you can search on Google for "personalized greeting cards" and investigate the printing businesses that pull up on the search results page.

If you don't get cards already personalized, then you can just take blank low cost generic greeting cards to a local printer and have them print a simple saying on each card depending on what occasion it is.

Sign each card personally, hand address each envelope, and whammo.

It is such a low cost way to again...keep your name, your company name, and your service out in front of your customers, so make sure you pop off some greeting cards throughout the year.

Doing this will not only keep you and your window cleaning business in front of your customers over and over again, but it'll make it almost impossible for your customers to use any other window washer but you.

Best Wishes,

Steve
256-546-2446