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Massive
Action Results In Massive Results For Your Window Cleaning Business.
I really enjoy talking about this
particular subject ("massive action") because I have seen the
success that results from window cleaners taking massive action in
their window cleaning businesses.
And because I enjoy talking about this
subject so much, I got a little carried away and kept on writing,
writing, writing. :o) So I had to break this article up into 2
parts. Welcome to part 1.
Before we get started, I do want to
mention that I realize not everyone reading this has the desire to
grow their window cleaning businesses into hundreds or perhaps
thousands of window cleaning customers. Some window cleaners want to
stay a one man/one woman show just doing a couple window cleaning
jobs per week. No problem. Different strokes for different folks.
But I'd still recommend that every window cleaner read this article
regardless of their goals.
So here we go...
Some window cleaners may interpret this article as containing only a
motivational message, but no...this article is a call for action.
And a lot of it. Also defined as "Massive action" as the title says.
I'm a firm believer that a person's ultimate success in the window
cleaning business depends on what happens in the first 30 days of
his or her business. Just like a house, every business needs a
strong foundation to build on. And by hustling the first 30 days of
your business, that foundation can be put in place because:
- Your belief in the window
washing business will strengthen (seeing is believing right?)
- Seeing strong activity early in
your business creates continued motivation and excitement.
- Positive intense action will
translate into more customers and more dollars which of course
leads us back to one and two.
On the other side of the coin, if
you plod along slowly doing a little something here and a little
something there, the opposite occurs where you may lose the initial
interest or excitement you felt when first getting into the window
cleaning business. I've seen it happen...and I don't want it to
happen to you!
If you've been in the window washing business a few years or a few
months, and the first 30 days of your business has passed you by,
it's not too late. Just pretend that the 30 days starts
today. Right now!
The kind of action I'm talking about doesn't consist of sitting in
front of the computer reinventing "stuff", pushing papers around,
talking to a few people about the business, or distributing a few
flyers around town. I'm talking serious, petal to the metal, take
the bull by the horns, and preach the window washing gospel
prospecting for 30 days that'll provide an immediate boost to your
business.
Now this doesn't mean at the end of 30 days we can all retire to our
sofa and crack open a beer and watch our prospects and customers
beat a path to our door. We still have to continue to market, work
the referrals, etc, but what this 30 day period does though is crank
up the fire fast and make people take notice. Once it's hot, then
all you have to do is fan the flame.
Working the Numbers...
Let me put this into prospective for you by talking about the
importance of "seeing the numbers" or "playing the numbers game",
and how it relates directly to the number of window washing jobs you
get (or don't get).
A quick definition...when I'm talking about "numbers", I'm referring
to the prospects that you market your window cleaning services to.
Business, marketing, and sales is all about numbers. See enough
numbers and your business thrives. Don't see enough numbers and your
business suffers. Elementary stuff for sure, but now we're going to
apply it in the real world as it relates to your window cleaning
business.
But first, let me emphasize that it takes a certain kind of person
to pay for a professional to wash their windows so you have to see
more "numbers" than let's say a carpet cleaning business or maybe a
landscaper would. In other words, not everyone is our prospect, so
we need to see a lot of numbers/prospects.
Continued in Part 2...
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