...Continued From Part 1

Massive Action Results In Massive Results For Your Window Cleaning Business.

We left off in part 1 by talking about the "numbers" and how we as window cleaners need to see more "numbers" than let's say a carpet cleaning business or maybe a landscaping business would. In other words, not everyone is our prospect, so we need to see a lot of numbers/prospects.

And here's how we do that...

Let's use the marketing technique of flyers because it's probably the lowest cost form of marketing available.

If you put out 300 flyers a day 4 days a week every week for 4 weeks, that is 4,800 flyers. Using the average of a 1% return, 48 people will contact you. Out of those 48 people, let's stay really, really, really conservative and say only 40% of those 48 prospects end up turning into customers. That's 19 jobs you just captured in 30 days!

Now I know there are people out there right now saying "I can't possibly do that. I work full-time" or "I just simply don't have the time to do those kind of numbers."

My answer to that is to have someone do it for you.

It'll be the best investment you would ever make. You invest $75 bucks a week to have 3 kids distribute flyers. Over a 4 week period, you will secure 19 jobs. Again remaining conservative, let's use a low average per residential job of just $140 per house. That's $2,660 for a $300 investment!

Um...not to bad, wouldn't you say? That's over an 800% return on your investment! Try and get that from the stock market.

And I'd like to stress once again that I'm remaining conservative. Frankly, if you can only turn 40% of your prospects into customers, then you're doing something wrong. You should be able to convert at least 75% to 85% of your prospects to customers. And the $140 per house pricing is also low. In my area, the average job price was $200 to $250.

I'm also not even talking about the number of referrals you're going to receive from the above 19 customers that you just acquired, PLUS the fact that you'll be going back in 6 months to a year for a repeat performance (assuming that you follow up properly).

Excited yet?

If there's no way that you can invest any money or spend 4 days a week distributing 300 flyers a day, then how about 200 flyers every day 3 days a week every week for 4 weeks? You'll have 2,400 flyers turn into 24 interested people turning into 10 window washing jobs.

THEN take some money you have just made from these jobs and pay someone to assist in flyer distribution so you can boost your numbers. Just invest back into growing your business from the profits. 

This works! How do I know? Because that's exactly what I did.

When I was in the insurance industry and started working as a sale rep for AFLAC (yeah...I know. The AFLAC duck), I bought a mailing list of business names/addresses and must have visited every single business in my town in the first 30 days.

After awhile, the sales manager was asking me to make presentations to the sales force to explain why I was able so sell so much insurance. I think everyone in the audience expected some sort of magic bullet or some "secret".

No...just a non-stop, whirlwind of activity the first 30 days. No magic bullets. Just massive action.

And once I started my window cleaning business, this whirlwind consisted of a combination of flyers as talked about above, and also mailing out postcards. A constant barrage of flyers and postcards the first 30 days created an incredible foundation for me to build my window cleaning business on. I have no doubt that it will do the same for you!

Use whatever marketing method appeals to you (and what your finances dictate), but take strong action "early and often".

I don't care how you slice and dice it, but IF you work the numbers, the numbers WILL work for you...each and every single time.

But the numbers will not work in your favor if you see "few numbers". For example, let's say that you distribute 100 flyers one day every 3rd week, that just won't work. Not enough numbers. Not even close. Sure...it would work if you're in the pizza business distributing pizza coupons, but we're talking about the window washing business. You may luck into receiving a customer or two, but this "massive action" article isn't about getting one or two customers. 

So...are you working on your foundation?

Pick a date on the calendar and make that Day 1 of your massive action campaign. Work it hard for 30 days.

I can promise you that at the end of 30 days (assuming you religiously hit it hard for those 30 days), when the dust has settled and the smoke has cleared, you will be well on your way to a successful window washing business with more customers, more jobs, and more income.

As a side note, 30 days is my general rule of thumb because that has worked for me, but pick whatever time period works for you. You might be even more ambitious. Heck, just imagine what kind of window cleaning business you can create with a strong 60 or 90 days of non-stop, aggressive, push-push activity.

'Til next time...happy marketing and don't forget to think "massive action"!